Marketing Director, Brand Management

Marketing Director, Brand ManagementSwisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with Volt+Co -home to groundbreaking products such as Mojo Energy Pouches.

Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity.The Marketing Director, Brand Management is responsible for leading the strategic direction, growth and profitability for a portfolio of brands within the company's broader brand ecosystem.

This role is responsible for shaping long-term brand vision, showcasing deep consumer-centricity and creating breakthrough marketing programs. This is a hybrid position requiring a commitment to be onsite in Jacksonville, FL for a minimum of two weeks per month.Key ResponsibilitiesDevelop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics, and consumer trendsOwn financial responsibility for the brand portfolio to include annual planning, forecasting, and delivery of revenue, profit, and share targetsLead brand positioning, architecture, and marketing activation to build equity and engagement; manage relationships with influencers and other external marketing partnersLead pipeline development in partnership with R&D to drive meaningful innovation and product optimizationBuild, mentor, and lead a high-performing team of professionals; foster a culture of collaboration, agility, and accountabilityOversee go-to-market strategies tailored for convenience store retail, digital platforms, and emerging channels; partner with sales to optimize distribution and pricing strategiesChampion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising, and investment allocationServe as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights, and business analytics teams to ensure brand growth is sustainable and scalableLead, manage, and develop a team of Brand Managers and marketing professionalsQualificationsBachelor's degree in Marketing, Business Administration or related field; MBA strongly preferred10+ years of progressive brand management or general management experience in consumer packaged goodsProven success in managing large-scale brands and scaling emerging brandsExperience leading cross-functional teams and managing P&LStrong familiarity with convenience store and mass merch retail, digital commerce, and omnichannel strategiesExpertise in consumer insights, brand positioning, and integrated marketing communicationsStrong understanding of innovation lifecycle management, from concept to commercializationExcellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiencesExceptional leadership, team development, and communication skillsPassion for innovation and building brands with cultural relevanceDemonstrated leadership capabilities to include team development, internal and external stakeholder management, and strategic influenceTravel: 20-30% if local, 50% if remoteWhat We OfferBase salary and bonus programMedical, dental, vision, life insurance effective on date of hireGenerous 401(k) PlanDefined Contribution PlanPaid vacation and paid holidaysTuition reimbursementOfficial Contact InformationEmail: All official emails will come from an @Swisher.com addressWebsite: Verify job listings and contact details on careers.swisher.comImportant: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand.

Confidential information should only be shared through secure methods outside of email.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.