Marketing Director – Assisted and Independent Living

Marketing Director of Assisted and Independent Living
Fort Wayne Health Care Campus

Fort Wayne Health Care Campus is seeking a Marketing Director of Assisted and Independent Living to build community relationships, connect with prospective residents and families, and support occupancy goals. This role coordinates outreach, tours, and move-in follow-up while helping families understand available living options.

What We Offer

• Competitive salary based on experience

• Health insurance and voluntary benefits for eligible full-time employees

• Paid holidays and paid time off

• Opportunities for professional growth and development

What You’ll Do

• Develop and carry out marketing plans to support assisted and independent living occupancy goals

• Build relationships with community organizations, healthcare professionals, and referral sources

• Participate in community events and outreach activities

• Conduct tours and provide information about services, amenities, and living options

• Follow up with prospective residents and families throughout the decision-making process

• Coordinate with campus leadership and appropriate team members to support a smooth move-in process

• Track inquiries, tours, referrals, and move-ins

• Collaborate with campus teams on marketing activities and identify opportunities for growth

• Represent the campus with professionalism, respect, and compassion

What You’ll Bring

• Experience in marketing, sales, or community outreach

• Three years of marketing experience preferred

• Two years of experience in senior living or long-term care preferred

• Strong communication, presentation, organizational, and follow-up skills

• A commitment to responsive customer service

• Ability to explain living options clearly to prospective residents and families

• Ability to work collaboratively with residents, families, referral partners, and campus teams

• A valid driver’s license, current auto insurance, and reliable transportation for local outreach

• A commitment to treating each person with dignity and respect

Equal Employment Opportunity

Fort Wayne Health Care Campus is an equal opportunity employer. Employment decisions are based on qualifications, merit, business needs, and other lawful considerations. We are committed to a workplace free from unlawful discrimination and harassment.