Marketing Data SpecialistRootshell Enterprise Technologies Inc. is a recognized provider of professional IT Consulting services in the US. We are actively seeking a Marketing Data Specialist for one of our clients in Santa Clara, California.Job Summary:The Marketing Data Specialist role in the Marketing Technology team plays a vital role in ensuring data from marketing activities is accurately tracked, formatted, and uploaded into our systems quickly and accurately.
Your primary responsibility will be to support our List Upload process and will play a critical role in ensuring that prospects, customers, and partners that engage marketing activities are uploaded into our systems and processed quickly and accurately, to enable future personalized marketing and sales activities/engagement. You will also have the opportunity to work on special projects, including:Marketo Program Update Project (Estimated workload: FT for 2 months) 1K Marketo program update to support form depreciation - will need to work along with the web team to update Marketo programs with new trigger functionality in Marketo. Once updated in Marketo, coordinate with the web team to perform QA tests, and remove/deactivate old triggers in Marketo.Data Hygiene/Performance Projects (Examples below) (1) Marketo clean-up related to the project above to archive programs that will no longer be used (2) Deactivating old landing pages and triggers to clean up MarketoResponsibilities:Analyze, format, and update Excel spreadsheets to ensure accurate data entry into marketing systems within established SLAsVerify accurate and complete information provided from the marketing team and follow up on incomplete submissionsCommunicate and track tickets and requests in Jira and WorkfrontUpload cleaned/formatted data to MarketoQA data entry in both Marketo and Salesforce post upload to ensure data accuracyWork closely with marketing managers and operations teams to streamline processesSupport the MarTech team with on-off projects within Marketo to increase efficiency and performance of the system (landing page and smart campaign deactivation, etc)Skills:2+ years of excel/data entry experience2+ years on a B2B Marketing teamExpert using Microsoft Excel/Google Sheets to analyze and format dataHistory of using Excel formulas and macros to create streamlined data formattingStrong attention to detail and organizational skillsExperience with SalesForce and Marketo preferred (Eloqua, Hubspot also acceptable)Strong verbal, presentation and written communication skillsAbility to be resourceful in handling ambiguous situations or requestsExperience with traditional and Agile project management methods such as SCRUMAbility to work efficiently on multiple projectsExcellent analytical, critical thinking, and problem-solving skillsFluent in English