Marketing Data AnalystLocation: Bellevue, WA (Onsite) FulltimeMust Have Technical/Functional Skills:Digital Marketing; MSBI; Database Administration (DBMS); Cosmos; Digital: Big Data PlatformsHands-on co-ordination and execution of digital marketing programs with experience in email and mobile app channels.This includes ownership of segmentation for various marketing programs including validation and testing.Collaborate with the operations team ensuring requirements are accurate and delivered on time.Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.Track ongoing progress of projects and deliver timely updates to clients.Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectivelyBe knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.Monitor internal testing results and industry best practices.
Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketingMonitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentationWork with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordinglyTechnical/Functional Skills:6+ years of digital marketing campaign management, ability to multitask effectively, and work cross-functionally2+ years of working with Salesforce Marketing Cloud, Adobe Campaign Standard, or Braze.Experience working with one of the following: SQL, Cosmos DB, Oracle.Proficient in collaborating with a globally dispersed team spanning diverse geographic regions and time zones.Experience working with audience criteria and execution of list deployment.Experience supporting email marketing and mobile (in-app and push) channelsAbility to thrive in a fast-paced, fluid environmentIntermediate MS ExcelAbility to multi-task and manage stakeholders within a dynamic business environmentExtremely detail-oriented approach with focus on data qualityExtensive understanding of digital marketing business practicesKnowledge of end-to-end campaign management processesExcellent technical & analytical skills with strong business acumenPrevious experience working with Microsoft will be an added advantagePassion to drive improvement in the overall customer experienceExperience working across multiple agencies/stakeholders and teamsFamiliar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.