Marketing Creative Specialist

Benefits

Competitive salary

Health insurance

Dental insurance

Vision insurance

Paid time off

Employee discounts

Free branded gear & equipment

Free snacks & refreshments

Company events & team celebrations

Opportunity for advancement

Positive, competitive, and supportive work environment

Who We Are

America’s Reliable Roofer

Named one of Inc. Magazine’s fastest-growing companies in the U.S.

30+ locations nationwide and growing

15+ years of delivering exceptional roofing products and services

A mission-driven company known for professionalism, innovation, and customer excellence

What You Can Expect From Us

Competitive compensation, based on skill and value

Paid weekly

Professionally branded gear and equipment provided

A fun, competitive atmosphere built on positivity and motivation

Clear career-pathing and advancement opportunities

The ability to work on high-impact national brand initiatives

A company culture built on support, accountability, and constant improvement

Company Overview

Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. Our mission is to become America’s most reliable and trusted roofing company by bringing a customer-focused, technology-driven model to the industry. We provide premium products, unmatched craftsmanship, and world-class service at competitive prices.

We are rapidly expanding nationwide through a growing franchise system — and our marketing team is a critical part of that success.

Marketing & Creative Specialist Job Summary

We are looking for a skilled, multi-disciplinary Marketing & Creative Specialist to join our in-house team in Terre Haute. This is a mid- to senior-level position designed to attract top talent in graphic design, video, UI/UX, front-end web(Wordpress), digital marketing, social media, content creation, analytics, and brand development.

You do not need to be an expert in everything listed — we will shape the role around your strengths.

This is an onsite position requiring daily in-office collaboration.

You will support:

Corporate locations

Franchise locations nationwide

Affiliate businesses (e.g., Metal Supply Depot, Rapid Refuse)

Creative, paid media, web, social, and operations teams

Responsibilities

Creative, Branding & Design

Produce high-quality graphics using Adobe Photoshop, Illustrator, and InDesign

Build marketing kits, social graphics, flyers, print materials, and digital assets

Support quarterly/annual campaigns and franchise marketing needs

Maintain strict visual brand consistency

Video Production & Editing

Shoot and edit content using Sony mirrorless cameras

Produce short-form videos, ads, testimonials, and training modules

Edit in Adobe Premiere Pro and After Effects

Organize and maintain media libraries

Social Media & Community

Plan, publish, and schedule content across all social platforms

Draft captions, copy, and creative variations

Support engagement, DMs, comments, and brand safety

Assist with review management inside Birdeye

Digital Marketing & Paid Ads Support

Assist with builds, monitoring, and optimization in:

Google Ads (Search, PMax)

Google Local Services Ads (LSA)

Meta Ads Manager

Review performance trends, pacing, and basic QA

Support testing, offer development, creative refinement

Web, UI/UX & Front-End

Make updates in Webflow, WordPress, Shopify, or similar platforms

Execute HTML/CSS adjustments for landing pages and site updates

Build wireframes and prototypes in Figma

Improve layout, CTA structure, and mobile experience

Marketing Operations & Workflow

Support Zapier flows, naming conventions, and process organization

Use CallRail for call tracking insights

Use Google Workspace (Sheets, Docs, Drive, Meet) daily

Assist with reporting and dashboards

Help franchisees with localized assets and marketing support

Tools & Technology You May Work With

You are not expected to know all of these — experience in any mix is valuable.

Creative & Production

Adobe Photoshop / Illustrator / InDesign

Adobe Premiere Pro / After Effects

Sony mirrorless cameras, gimbals, audio gear

Mac workflow (MacBook Pro, external displays)

Digital, Web, UI/UX

Figma

Webflow

HTML / CSS

JavaScript (optional)

Advertising & Analytics

Google Ads (Search, PMax)

Google Local Services Ads

Meta Ads Manager

TikTok Ads Manager (optional)

GA4

Google Tag Manager

Looker Studio (optional)

Operations & Communication

Google Workspace (Drive, Sheets, Docs, Slides, Meet)

Google Chat (team communication)

Asana (project management)

Birdeye (reviews & reputation)

CallRail (call tracking)

Zapier (no-code automation)

Qualifications

Required

Strong Adobe Creative Suite skills

3–5+ years of professional marketing/creative/digital experience

Strong communication skills

Ability to manage multiple projects in a fast-paced environment

Full-time, onsite availability in Terre Haute

Preferred (any combination is beneficial)

Video editing (Premiere / After Effects)

UI/UX (Figma)

Front-end development (HTML/CSS; Webflow; WordPress; Shopify)

Paid ads experience (Google, LSA, Meta)

Social media experience

Multi-location or franchise marketing background

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.