SEO StrategistMust have skills (most important):Marketer/agency/consultative services experience in SEOKnowledge of technical SEO principles, onsite and offsite techniquesStrong proficiency with SEO tools, such as SEMRush, aHrefs, Botify, Screaming Frog, etc.Expert understanding of the latest SEO trends and technologies.Experience in relevant web design principles, UX/CX best practicesExperience communicating the value that SEO, branding, content, and information architecture has on KPIs and business driversExperience analyzing large data sets, monitoring campaigns for improvements, and ensuring campaign goals are being fully metKnowledge of tech stacks, analytics tools, etc.Experience in project management and working cross-functionally to accomplish business goals.Experience in Agile preferredExperience optimizing ecommerce and lead generation websitesExpert understanding of consumer or user experience best practices for web and appProficiency in backlink and external linking strategyExperience working with enterprise level websites (50,000+ organic traffic/mo)Job duties:The SEO strategist role is focused on supporting the VCG SEO team in omni-channel strategy, execution, and analysis via SEO best practices and innovation.Client is looking for a passionate search marketer with experience in technical SEO, content strategy, and data-driven marketing.The candidate in this position will have deep experience in all aspects of SEO, as well as expertise with data analysis and a vision for how data can direct SEO decision-making.Creating and developing cohesive, compelling SEO strategies that guide the development and content processes with our strategic partners across the business.Providing tactical SEO insights for on-page and technical optimizations.Proactively identify quick wins and long-term opportunities through ongoing analysis of websites and assets.Serving as a trusted consultant, practitioner, and advocate for the SEO discipline.Communicating strategic visions to internal stakeholders and partnering across business units (Marketing, IT, Consumer Insights).Collaborating closely with the Operations and Design teams to ensure SEO requirements are integrated and understood.Maintaining expert level understanding of latest industry trends, guidelines, and algorithm changes.Reporting on impact of SEO implementations on business KPIs. Synthesizing data into actionable recommendations.Partnering with technical teams, including (but not limited to) technology, front end development.Education or certifications:Bachelor’s degree or five or more years of work experienceLogistics:This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.