Marketing Consultant

One of Maryland's leading largest gas and electric utility.

Job Description

• Experience managing initiatives and programs across traditional and digital marketing channels
• Past experience with email marketing, lead nurturing, marketing automation, and web analytics
• Develop email campaigns, manage the email database, and help increase customer experience
• Proficient using Eloqua or similar marketing automation technology
• Highly analytical and able to derive meaning from data through A/B testing and email optimization
• Excellent communicator and creative thinker, with the ability to use data to inform all decisions
• Manage email reports and establish email strategies
• Manage and build email lists and campaigns, including design templates
• Create and implement email campaigns and customer rendition programs: onboarding, promotions, etc.
• Manage emails, develop email roadmap, and conduct QA testing email assets and ensure successful deployment

Qualifications

• Experience in energy efficiency (residential & commercial) programs group
• Concentrated on email marketing presence (with the new tool they bought)
• Responsible for website updates (content updates only)
• Primarily email marketing with Oracle Eloqua platform
• Working with one of many agencies to create emails and develop campaigns using data analytics, working with website updates as needed
• Will work with multiple departments across BGE
• Currently using SharePoint as content management system
• Looking for someone with 5 years experience or equivalent
• Ability to work in a fast‑paced environment across multiple groups
• Excellent communication and organizational skillsProactive, take initiative
• Oracle Eloqua experience (or experience with an email automation tool) preferred
• Web content editing experience preferred
• Experience on the creative marketing side preferred
• HTML experience would be nice

Additional Information

All your information will be kept confidential according to EEO guidelines.

IF THIS IS THE JOB OPPORTUNITY FOR YOU, GIVE ME A CALL AT . I want to know more about your preferences.

If in case you know someone who might be interested, feel free to pass it along. I look forward to hearing from you!