Marketing cloud Analyst

Job Description

• 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience supporting campaign execution, platform optimization, integrations, and reporting is required.


• Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models).


• Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities.


• Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management.


• Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities.


• Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus).


• Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors.


• Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).


• Salesforce certifications: Marketing Cloud Consultant, Marketing Cloud Administrator, and/or Sales Cloud Consultant.


• Experience in healthcare, pharma, or life sciences marketing, including familiarity with HIPAA, HITRUST, and (where applicable) 21 CFR Part 11 / GxP or validated-system expectations.


• Familiarity with customer data platform (CDP) concepts, deliverability best practices, and email authentication.


• Experience with vendor management, change management, environment governance, and audit processes.

• 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience supporting campaign execution, platform optimization, integrations, and reporting is required.


• Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models).


• Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities.


• Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management.


• Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities.


• Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus).


• Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors.


• Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention).


• Salesforce certifications: Marketing Cloud Consultant, Marketing Cloud Administrator, and/or Sales Cloud Consultant.


• Experience in healthcare, pharma, or life sciences marketing, including familiarity with HIPAA, HITRUST, and (where applicable) 21 CFR Part 11 / GxP or validated-system expectations.


• Familiarity with customer data platform (CDP) concepts, deliverability best practices, and email authentication.


• Experience with vendor management, change management, environment governance, and audit processes.

Roles & Responsibilities

Technical oversight & guidance

• Support the design and evolution of marketing technology solutions across Salesforce Marketing Cloud and Sales Cloud, providing recommendations on best practices and implementation approaches.


• Provide functional and technical expertise to internal teams and agency partners to support successful delivery of marketing initiatives.


• Review solution designs, configurations, integrations, and campaign implementations to ensure they align with business requirements and established standards.


• Support the evaluation of agency proposals, estimates, and implementation approaches, identifying risks and recommendations for consideration.


• Support the development and documentation of integration and data-flow standards between Marketing Cloud, Sales Cloud, and connected upstream/downstream systems, and review implementations against them.


• Support campaign reporting strategy and help drive consistent performance measurement across marketing programs — defining how mark eting performance is measured and facilitating consistent, accurate reporting for internal teams, leadership, and agencies.

Management & coordination

• Support coordination across internal teams and external agencies to ensure projects are delivered on time and meet business requirements.


• Partner with agency and vendor teams to coordinate deliverables, track progress, and support successful execution of marketing initiatives.


• Partner with the Marketing Operations Specialist and leadership team to resolve complex functional and technical issues.


• Coordinate with the IT team on data integrations, security reviews, environment/change management, and platform releases.


• Facilitate communication between technical and non-technical stakeholders, so decisions, risks, and trade-offs are clearly understood by all parties.


• Serve as a dependable resource for the Marketing Operations team by helping coordinate priorities, resolve issues, and maintain continuity of critical processes when needed.

Governance & compliance

• Support and promote adherence to data governance and compliance requirements across marketing solutions.: PHI/PII handling, consent and opt-out management, data minimization, access controls, and audit-ready documentation.


• Maintain solution documentation, design standards, and decision records so the platform is supportable and audit ready.

Generic Managerial Skills, If any

• Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders and lead operationally when needed.

Salary Range: $100,000 - $120,000 a year

TCS Employee Benefits Summary

• Discretionary Annual Incentive.


• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.


• Family Support: Maternal & Parental Leaves.


• Insurance Options: Auto & Home Insurance, Identity Theft Protection.


• Convenience & Professional Growth: Commuter Benefits & Certification & amp; Training Reimbursement.


• Time Off: Vacation, Time Off, Sick Leave & Holidays.


• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Qualifications: BACHELOR OF COMPUTER SCIENCE