Marketing Campaigns Manager

Marketing Campaigns ManagerThe ideal candidate will have experience working within the food service, beverages, or coffee industries. This role will lead communications for all aspects of digital marketing and advertising to ensure all integrated marketing communications are in line with strategy and goals.

The role focuses on attracting and maintaining a customer base by developing and implementing strategies to convey thought leadership and value.Manage marketing campaigns and establish reporting standardsDevelop digital strategy for search engine advertising and optimizationCreate content for website & customer portal; ensure consistency across platformsOwn media strategy & execution; main point of contact for industry publications and media partnersDeliver copy for paid and unpaid media plan (advertising, PR, etc.)Create social media content calendar; work collaboratively with global teams; report activityCollaborate with Creative Services Manager to create video scripts & storyboardsContribute content for webinars and other thought leadership activitiesDevelop lead generation strategies and processes; as related to marketing campaignsEnsure integration of overall Marketing strategy into all forms of customer communicationsCoordinate new product introduction and market communication with marketing and sales organizations to ensure maximum penetration of market segmentBS/BA Degree required, preferably in Marketing5+ years' marketing experienceExperience in the Food Services Industry, Beverage or CoffeeAbility to travel