To drive demand generation for Vyne Dental, the full-time Marketing Campaign Manager will architect, build, execute, and optimize multi-channel campaigns targeting dental practices and related stakeholders while working remotely. Key responsibilities Develop and own the lead-generation strategy, including evaluating ideal customer profiles and aligning pipeline targets with revenue goals Plan and execute omni-channel demand campaigns, leveraging email, paid media, SEO, and content syndication Own the marketing-to-sales funnel, optimizing lead capture, scoring, and conversion points through continuous testing and collaboration Required qualifications Bachelor's degree in a related field or equivalent experience 5+ years of experience in lead generation or demand generation for B2B SaaS or healthcare technology Expertise in email marketing, digital advertising, and content marketing best practices Strong analytical skills with experience in building funnel models and conducting ROI analysis Proficiency in Salesforce, Pardot, or similar systems for campaign tracking and automation