Owning a critical mix of lifecycle automation and lead management, the full-time remote Marketing Automation and Lifecycle Manager will improve workflow components across multiple platforms, design and implement automations for campaigns and lead management, and manage data hygiene strategies to enhance marketing effectiveness. Key responsibilities Improve workflow components across Marketo, Salesforce, 6Sense, and other related platforms to support inbound conversion and marketing effectiveness Design, implement, and continuously enhance automations for campaigns, lead management, and segmentation while maintaining reusable workflow templates Partner with Campaign Operations and Sales stakeholders to coordinate marketing programs and optimize marketing-to-sales handoff processes Required qualifications 5+ years of experience in marketing operations or marketing automation in a B2B SaaS or enterprise technology environment Deep hands-on experience with Marketo and 6Sense, along with strong knowledge of Salesforce workflows Practical experience in lifecycle design, lead scoring, and campaign workflows Experience supporting data hygiene, privacy compliance, and operational governance practices Bachelor's degree or equivalent experience