Summary/ObjectiveThe Marketing Associate is a vital role within the marketing department, responsible for supporting various marketing initiatives and activities. This position involves collaborating with cross-functional teams, executing marketing campaigns, analyzing data, and contributing to the overall success of the organization's marketing efforts. The Marketing Associate plays a key role in driving brand awareness, lead generation, and customer engagement.Essential FunctionsDevelops marketing goals to be reviewed with Marketing Director on a regularly basis.Assists in creation and maintenance of the annual marketing budget.Communicates with outside agencies or suppliers.Performs market research and analysis.Creates written content for website, social media, and sales collateral.Assists in development, production, and distribution of promotional items, collateral materials, and company website to support sales and marketing programs.Analyzes and optimizes website content for search engines and lead generation.Helps establish and maintain consistent company image and brand identity throughout product lines, promotional materials, and events.Assists in development and execution of promotional activities.Measures and analyzes customer satisfaction through surveying and communications.Assists in product analysis to eliminate non-profitable items and evaluate pricing.Assists in the research and collection of competitor and market data used to evaluate existing and potential product markets, identify target market segments, optimize product position, etc.Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.Arranges travel and accommodations for tradeshows and other corporate travel.Coordinates trade shows by registering, coordinating shipment and return of trade show booth and materials.May attend tradeshows, conferences, seminars, and sales meetings as required.Develops, implements, and documents Standard Operating Procedures (SOP) for regularly performed tasks.Meets or exceeds all applicable Sales and Marketing Service Level Objectives (SLO).Other duties as assigned.Work EnvironmentWork is generally performed in an office environment with controlled heating and air, with standard office equipment available.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Refer to detailed Physical Requirements document.Supervisory ResponsibilitiesThis position has no supervisory responsibilities.Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.Equal Opportunity Employer Veterans/DisabledAll qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, sex, gender identity, age, marital status, genetic information, sexual orientation, national origin, disability (including pregnancy), veteran status, or any other characteristic protected by state, federal, or local law.Physical demands sometimes describe the customary method of achieving an essential function. Physical demands may, in some instances, be accomplished using other methods.PHYSICAL DEMANDSNever/Rarely <1%Occasional 1-33%Frequent 34-66%Continuous 67-100%Lift/Carry1 to 10 lbs.X11 to 20 lbs.X21 to 50 lbs.X51 to 75 lbs.X76 to 100 lbs.XPush/Pull1 to 10 lbs.X11 to 20 lbs.X21 to 50 lbs.X51 to 75 lbs.X76 to 100 lbs.XBalancingXBend/Stoop/TwistXCrouch/SquatXKneel/CrawlXReaching FrontXReach Above ShouldersXReach Below ShouldersXSittingXStandingXTwistingXWalkingXHearingXSpeechXVisionXRepetitive Arm UseXRepetitive Wrist UseXRepetitive Hand UseXGraspingXSqueezingXSensation/TouchXHead MovementXClimb Stairs/LadderXEQUIPMENT USE & OPERATIONNever/Rarely <1%Occasional 1-33%Frequent 34-66%Continuous 67-100%Motor VehicleXForkliftXLawn EquipmentXUsing Hand or Power ToolsXOperate Foot PedalsXENVIRONMENTAL CONDITIONSNever/Rarely <1%Occasional 1-33%Frequent 34-66%Continuous 67-100%Exposure to electrical hazardsXWork in cramped spacesXExposure to dust/smokeXExposure to fumes/odors/grease/oilXWorks in hot/cold temperaturesXTravel requiredXWorks insideXWorks outsideXExposure to noiseXExposure to chemicalsXStand on concreteXVibrationXExposure to toxic materialsXWorks at unprotected heightsXWalk on uneven or slippery surfaceXWorks in wet conditionsXWorks with othersXWorks aloneXWorks with moving machineryXMENTAL DEMANDSNever/Rarely <1%Occasional 1-33%Frequent 34-66%Continuous 67-100%Problem solvingXAnalytical abilityXCommunication – oralXCommunication – writtenXMoney handlingXOrganizationXInterpersonal skillsXCalculatingXConcentrationXPerceptionXCreativityXWork with interruptionsXDEXTERITY REQUIREMENTSNever/Rarely <1%Occasional 1-33%Frequent 34-66%Continuous 67-100%Eye/hand coordinationXFine manipulation (keying, writing, picking, pinching)XHandling (holding, grasping)XWrist motion (repetitive flexion/rotation)XQualificationsMust be authorized to work in the U.S. without sponsorship.Educations and ExperienceBA/BS Marketing, Advertising, Business, Management, or related fields.Familiar with standard concepts, practices, and procedures of marketing.Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content.Proficient in MS Office applications.Proficient in Adobe Creative Suite.Skills and CompetenciesExcellent organizational skills and ability to meet deadlines.Excellent verbal and written communication skills.Time management.Team player and collaborator.Strong attention to detail.Critical thinking/problem solving.Ability to perform detailed tasks with accuracy.Self-motivated; ability to work independently. #J-18808-Ljbffr