Full-time, Monday – Friday, 8:00am – 5:00pm
Location:
Core Lab-Lewiston, ID
Primary Function:
Promote and execute Pathologists’ Regional Laboratory’s (PRL) marketing and communications initiatives. Promote PRL’s brand through managing social media platforms and producing marketing materials for a variety of audiences, including existing and potential clients, patients, and employees.
Work Performed:
- Follow and demonstrate PRL’s core values, which includes mutual respect and teamwork, a collegial work environment, and commitment to staff and patient safety.
- Understand and adhere to all safety and HIPAA related standards to ensure high quality patient care.
- Communicate in a professional manner, maintaining client/patient confidentiality.
- Collaborate with department and laboratory staff to maintain harmonious working relationships among employees.
- Works with Compliance Officer on issues pertaining to Medicare/Medicaid regulations to assure 100% compliance.
- Create and communicate various marketing materials for specific audiences.
- Ability to learn and act as a resource in educating medical office staff regarding PRL services and testing capabilities.
- Develop a database and pipeline of qualified leads for new business, including communicating face to face or cold calling appropriate targets.
- Develop and track marketing campaign performance and engagement through data analytics.
- Manage and maintain social media with content calendar and scheduling for Facebook, LinkedIn, and social media platforms.
- Assist with updating company website.
- Limited travel to client or prospective client sites may be required.
- Perform other duties as assigned to support marketing and communication objectives.
Experience Background:
- Skills & Abilities:
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Superior customer service skills.
- Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator) or other related software.
Experience Background:
- 1-3+ years of experience in marketing, communications or creative production (preferred).
- Healthcare or laboratory marketing experience (preferred).
Educational Background:
- Bachelor’s degree in Marketing, Business, Communications, or equivalent (preferred).
- Valid driver’s license (required).