Marketing Associate- Hot Wheels

Mattel’s US Commercial Marketing team localizes the global brand strategy to perform in our largest market. The team is responsible for line selection, creating pricing, overseeing the local P&L and driving the go-to-market strategy in the U.S. The Marketing Associate for the Vehicles business (HW Licensed Entertainment) will report to the Manager.

Responsibilities

• Analyze marketing programs to develop recommendations for optimization
• Support day-to-day marketing activities, including local insights collection and synthesis of performance of brand/products
• Assist with overall execution of key marketing programs on any assigned brands
• Drive marketing execution with a cross‑functional team
• Assist in managing brand activation to commercial financial targets
• Contribute to the planning and activation of brand campaigns in the U.S. market, including pricing, placement and promotion levers
• Work on a diverse range of complex business issues with varying scope using available reference materials and established precedents as assigned
• Assist with the management of the P&L for the portfolio – update line items, quota inputs, pricing scenarios, etc.
• Perform in‑depth POS analysis on key items/segments by utilizing various data bases
• Conduct competitive analysis on new product launches

Qualifications

• Bachelor’s degree in marketing, business or related field
• 2–3 years’ related work experience
• Strong quantitative analysis skills, critical thinking and financial knowledge
• Fundamental understanding of marketing principles and business
• Demonstrated strong team player
• Intermediate Microsoft Excel and PowerPoint skills
• Possess a positive ‘can do’ attitude
• Tenacious, curious and eager to grow personally and professionally
• Ability to find creative solutions to problems as they arise
• Able to work within timelines for brand analyses and reporting projects
• Comfortable working in a fast‑paced environment
• Experience in category management, trade or brand marketing, space planning, consumer research, sales and/or finance is a PLUS

Salaried: The annual base salary range for this position is between $72,000 and $89,000.