Marketing Associate

Job Title: Marketing AssociateReports to: Marketing DirectorFLSA Status: Non-ExemptSUMMARY:Seeking a motivated and detail-oriented Marketing Associate to join our Paid Advertising team. This entry-level role is ideal for someone who is curious about digital marketing, loves working with data, and is excited to learn how paid media drives growth in an e-commerce business.In this role, you’ll support the execution and optimization of paid advertising campaigns across platforms like Meta (Facebook & Instagram) and Google Ads. You’ll work closely with our marketing team to analyze performance, assist with campaign setup, and help identify opportunities to improve results.This is a great opportunity for someone early in their marketing career who wants hands-on experience in performance marketing, analytics, and paid media strategy.ESSENTIAL DUTIES AND RESPONSIBILITIES:Assist with the setup, monitoring, and optimization of paid advertising campaigns across Meta and Google AdsSupport campaign execution, including audience creation, creative uploads, and campaign launchesMonitor daily campaign performance and flag trends or anomaliesPull and analyze campaign performance reports (CTR, ROAS, CPA, conversions, etc.)Help test new audiences, creative variations, and campaign strategiesCollaborate with the creative and merchandising teams to ensure ads align with brand messagingAssist with competitive research and industry trend monitoringMaintain campaign documentation and organization within advertising platformsSupport the team in identifying opportunities to improve performance and efficiencyQUALIFICATIONS:A college or bachelor’s degree in a related field is preferredProficient in Google Docs and Microsoft Office applicationsExcellent communication, organization, and multitasking skills.Comfortable working in spreadsheetsDetail Oriented.Marleylilly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
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