SFMC Marketing Automation SpecialistWe’re seeking a strategic and results-driven Marketing Cloud Specialist to join our digital marketing team. This role is focused on designing, building, and executing data-driven campaigns using Salesforce Marketing Cloud, with a strong emphasis on journey orchestration, audience segmentation, and campaign performance optimization. You’ll collaborate across teams to deliver personalized customer experiences and drive measurable engagement.Journey Building: Create and manage automated customer journeys using Journey Builder to deliver personalized, multi-step experiences across email, SMS, and other channels.Campaign Execution: Design, build, and launch multi-channel marketing campaigns using Email Studio, Automation Studio, and related SFMC tools.Audience Segmentation: Manage subscriber data, build targeted segments, and use dynamic content to personalize messaging.Performance Analysis: Monitor campaign metrics, conduct A/B testing, and analyze KPIs to optimize engagement and conversion.Platform Management: Maintain and enhance Marketing Cloud functionality, including automations, filters, and data extensions.Cross-Functional Collaboration: Work closely with marketing, sales, and IT teams to gather requirements and support campaign execution.Technical Customization: Use AMPscript, SQL, and basic HTML/CSS to enhance personalization and campaign logic.Data Integration: Ensure proper data flow between Salesforce CRM, Marketing Cloud, and other systems to support campaign targeting and reporting.Compliance & Deliverability: Ensure campaigns meet regulatory standards (e.g., CAN-SPAM) and monitor deliverability and engagement.