Marketing and Training Executive

About 360 Digital Transformation

360 Digital Transformation (360DT) is a global technology training and capability development organization specializing in Artificial Intelligence, Cloud, Data, Machine Learning, and other emerging technologies. We work with learners and organizations worldwide to deliver live, instructor-led training, customized learning solutions, and technology capability-building programs. With a global network of experienced industry mentors and authorized technology partnerships, 360DT focuses on practical, industry-relevant learning solutions.

About the Role

We are looking for a Marketing & Training Executive who can work across content creation, digital marketing, lead conversion, and training coordination. The ideal candidate will be a proactive self-starter who can create engaging marketing content, understand customer training requirements, recommend relevant courses, and confidently interact with international clients.

Key Responsibilities

• Create SEO-optimized blog posts, website content, social media posts, newsletters, email campaigns, and other marketing content to strengthen 360DT's online presence.
• Plan and execute marketing campaigns across SEO, social media, email, website, digital advertising, PR, and other relevant channels .
• Conduct keyword research, competitor research, and basic market research to identify content and marketing opportunities.
• Manage and optimize digital campaigns while tracking key metrics such as traffic, engagement, leads, conversions, and campaign performance.
• Develop a strong understanding of 360DT's courses, technologies, trainers, training formats, and learning solutions .
• Handle incoming leads and communicate with international clients and prospective customers through calls, emails, and other channels.
• Understand client requirements and recommend the right courses, trainers, or training solutions based on their needs.
• Pitch relevant training programs, negotiate with prospects, and convert qualified leads into customers.
• Identify opportunities to upsell and cross-sell additional courses or related training solutions based on customer requirements.
• Maintain timely and structured follow‑ups with prospects and existing customers throughout the conversion process.
• Coordinate with trainers, SMEs, and internal operations teams to ensure smooth delivery of confirmed training programs.
• Support training operations including course scheduling, trainer coordination, client communication, learner requirements, documentation, and post‑training follow‑ups .
• Maintain accurate lead, customer, course, and training information in CRM systems or internal trackers.
• Stay updated on emerging technologies, AI trends, digital marketing practices, competitor activities, and developments in the technology training market.

Required Skills & Qualifications

• 2-4 years of experience in Digital Marketing, Marketing, EdTech, Training, Inside Sales, Customer Success, or a related role.
• Strong hands‑on understanding of SEO, content marketing, social media, email marketing, and digital campaigns .
• Excellent written and verbal communication skills with the confidence to speak with international clients .
• Strong presentation, pitching, negotiation, upselling, and cross‑selling skills .
• Ability to understand customer requirements and map them to the appropriate training/course offering.
• Strong content‑writing skills, particularly for SEO‑friendly blogs and social media content .
• Strong follow‑up, coordination, and organizational skills.
• A proactive and self‑driven approach , with the ability to take ownership of tasks without constant supervision.
• Ability to manage multiple marketing and training activities simultaneously.
• Comfortable working remotely and operating in UK Time Zone working hours .
• Strong proficiency in English, both written and spoken.

Preferred Qualifications

• Prior experience in EdTech, corporate training, IT training, or the technology sector .
• Exposure to AI, Cloud, Data, Machine Learning, or other technology domains.
• Experience working with international or B2B/B2C customers.
• Familiarity with CRM systems, Google Analytics, Google Ads, Search Console, SEO tools, email marketing platforms, and content creation tools.