Marketing and Communications Lead

To support a new digital asset protection and incident response platform preparing for public launch, the full-time Brand & Communications Lead will develop and execute the go-to-market strategy, define the brand voice, and manage social media presence while working remotely. Key Responsibilities Develop and execute the go-to-market strategy for the platform's public debut, including timing, channel mix, narrative, and sequencing Define and build the brand voice, establishing a trusted identity in a technical space while remaining accessible to a broad audience Manage and grow the platform's presence across relevant social media channels, activating influencers and partners to amplify the message Required Qualifications 3-6 years of experience in marketing, communications, or growth, preferably in a startup or crypto-native environment Demonstrable understanding of the crypto and web3 landscape, including key players and community trust dynamics Proven ability to operate independently and execute campaigns without extensive support Strong writing skills, capable of simplifying complex technical concepts for diverse audiences Hands-on experience with content production, including video editing and asset design