Driving marketing measurement and predictive analytics, the full-time Marketing Analytics & Data Science Senior Lead will develop frameworks and models to enhance marketing effectiveness and revenue growth in a fully remote environment. Key Responsibilities Lead the evolution of marketing measurement frameworks and attribution methodologies to quantify marketing's contribution to business growth Design predictive models and apply advanced analytics to improve marketing effectiveness and uncover actionable insights Serve as a subject matter expert on analytics strategies, presenting findings and recommendations to senior marketing leaders Required Qualifications Bachelor's degree in Data Science, Analytics, Statistics, Economics, Mathematics, Computer Science, Business, or a related field 5+ years of experience in marketing analytics, data science, or related analytical disciplines Advanced SQL skills with experience working with large and complex datasets Strong proficiency with Python, R, or comparable analytical and visualization platforms Experience developing predictive models and understanding attribution methodologies and marketing performance evaluation
Marketing Analytics Lead in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.