Marketing Analyst (SEO)

Locations: Chicago, Dallas, Peoria, Broomfield, Cary

12 months (Possibility of extension)

Position’s Contributions to Work Group:

• This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
• The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects.
• The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.

Typical task breakdown:

• Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
• Work with a variety of business partners to identify and explain SEO & GEO strategies and deliver actionable insights.
• Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, Big Query, etc.) for insights and monitoring.
• Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.
• Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
• Document SEO/GEO measurement and reporting best practices and processes
• Develop and provide technical requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
• Lead site audits (both in QA & production) and/or leverage third party site audits to identify crawl, indexation, and performance issues and provide actionable recommendations.
• Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
• Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs in QA and production environments.
• Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
• Ensure compliance with Core Web Vitals and mobile-first indexing.
• Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
• Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
• Develop and enforce SEO governance, standards, and documentation.
• Provide SEO & GEO training & education to applicable audiences

Interaction with team:

• Team consists of ecommerce organization. Working end to end ecommerce.
• Working with other search teams (marketing and Brand and platform teams)
• Interactions with BU to coordinate with them as well.
• Cross functional role.

Education & Experience Required:

• 5-7 years related experience required if no degree.
• Degree in marketing with 4 years’ experience in this capacity.

Required Technical Skills

(Required)

• 5+ years of experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
• Experience leading through influence across different levels of the organization
• Experience with international SEO, hreflang implementation, and multilingual site structures.
• Ability to simplify and explain complex topics to non-SEO / GEO audiences
• Excellent analytical, problem solving, communication, and project management skills.

Technical Qualifications:

• Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
• Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, Screaming Frog, SEMrush).
• Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).