Marketer + Google Ads and Analytics LeaderLeading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.We hire people based upon the H's:Happy - a zest for life and desire to delight our clientsHumble - no egos allowed.
ever.Hungry - will want to change the worldHonest - always do what you say you're gonna doOffshore firms and recruiters DO NOT APPLY.Job DescriptionPlan, implement and manage data driven client SEO/SEM/PPC programsMust be an exceptional writer and communicatorMarketing strategist with a Conversion Rate Optimization (CRO) mindsetSEM management includes:Conducting keyword researchCreating campaigns and monitoring performanceManaging campaign budgetsPerforming A/B testing and auditsContinually optimize campaigns and landing pagesSEO management includes:Understanding personas to better target identified audiencesCreating keyword and linking strategiesOptimizing meta descriptionsPerforming regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performanceProviding recommendations to content writers to drive SEO content creationAnalytics management includes:Analyzing data and provide evidence-based recommendationsCorrelating performance metrics against digital marketing KPIsIdentifying deficiencies and implement solutions in a timely mannerPresenting data in a meaningful waySuggest improvements for process and productivity optimizationWork with content writers, web developers and marketing teams to properly implement best practicesStay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and toolsQualificationsExperience with and capacity to quickly learn and utilize the following tools:Google AdsGoogle Search ConsoleGoogle Tag ManagerGoogle Tag Manager DebuggerGoogle Tag AssistantGoogle AnalyticsGoogle Looker StudioGoogle OptimizeGoogle Data StudioGoogle Keyword PlannerGoogle Structured Data Testing ToolHotjar/CrazyEgg/MouseFlow/etc.Moz/AHREFs/etc.Screaming FrogSpyFu/SEMRushHubSpotSchema MarkUp GeneratorYoastFamiliarity with HTML, CSS, JavaScript and Amazon Marketing ServicesPossess excellent time management skillsHave a sense of ownership and pride in performances and its impact on company's successAbility to collaborate effectivelyAbility to proactively communicateExperience in developing and executing marketing strategiesKnowledge of online lead generation and content strategyStrong analytical skills with the ability to interpret data and trendsExpertise in branding and social media marketingExcellent communication and organizational skillsAbility to work independently and in a team environmentExperience in user experience design and HCI is a plusBachelor's degree in Marketing, Business, or related field is a plusAdditional InformationMust have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.Offshore firms and recruiters DO NOT APPLY.Job LocationI'm interested