Marketer (Brand, Product, Storytelling)

Tavus Founding MarketerLocation: San Francisco Reports to: CEOTavus is a research company focused on building AI systems that enable real-time, human-like interaction between people and machines. Its technology combines multimodal perception, generation, and low-latency infrastructure to support conversational video interfaces.The company is backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.Tavus is hiring a founding marketer to lead brand, product marketing, and category development.This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end.Key Responsibilities Include:Developing and maintaining core company and product narrativesTranslating technical concepts into clear, externally facing messagingCreating high-quality content across formats (written, video, demos, launches)Supporting frequent product launches (weekly cadence) with structured messaging and assetsOwning and evolving brand positioning across website, product, and external channelsDriving distribution through organic, social, and PR channelsContributing to category definition in an emerging marketCandidate ProfileThe role is open to candidates across a range of seniority (typically 4+ years' experience), with a focus on demonstrated execution capability.Two common profiles are expected:Narrative / Creative FocusStrong ability to develop clear, compelling messaging from complex inputsHigh attention to detail across writing, visual output, and overall brandExperience producing product-facing content (e.g.

demos, websites, launch materials)Distribution / Growth FocusExperience driving reach through content, launches, and mediaStrong understanding of channels, timing, and amplification strategiesTrack record of creating high-engagement or high-visibility momentsCandidates may lean toward one area but should be capable across both.RequirementsProven experience executing marketing work end-to-end (not solely strategy)Ability to operate independently and manage multiple workstreamsStrong product understanding and ability to map messaging to user journeysHigh quality bar for output and attention to detailWillingness to work in a fast-paced environment with frequent releasesPreferred BackgroundExperience in AI or developer-facing productsExposure to early-stage or high-growth environmentsInvolvement in positioning or launching new product categoriesFamiliarity with companies such as ElevenLabs, Lovable, or similarScope and ImpactFull ownership of brand and narrative developmentDirect collaboration with the founderResponsibility for external perception of the company and its productsOpportunity to shape positioning in a new and evolving category