Market Strategy Manager

Location: Hybrid – New Jersey (commutable from NYC / North Jersey)

About the Company

Hopkins Printing and its family of brands are leaders in print, packaging, signage, and marketing solutions, helping businesses bring their brands to life at scale. As we continue to grow, we are evolving our commercial organization to better support enterprise growth, customer expansion, and strategic market development across our portfolio of brands.

We are currently building a brand new DTE (Direct-to-Enterprise) team focused on accelerating net-new pipeline generation, expanding strategic enterprise relationships, and driving growth across key markets and customer segments. This is an exciting opportunity to join a highly visible, high-impact team at the ground level and help shape the future direction of the business.

About the Role

The Market Strategy Manager will play a key role in helping drive commercial growth, market expansion, and go-to-market strategy across the business.

Reporting to the VP of Marketing, this role sits at the intersection of strategy, analytics, commercialization, and cross-functional execution. You will partner closely with Sales, Marketing, Operations, and leadership teams to identify growth opportunities, support enterprise pipeline initiatives, and translate market insights into actionable business strategies.

We’re looking for someone who thrives in fast-paced environments, enjoys solving complex business challenges, and is energized by building scalable growth initiatives from the ground up.

What you’ll do

• Help shape and execute market growth strategies aligned with company objectives and enterprise expansion goals
• Identify opportunities across customer acquisition, product positioning, pricing, channel growth, and market penetration
• Analyze customer behavior, industry trends, competitive activity, and market dynamics to uncover actionable growth opportunities
• Partner cross-functionally with Sales, Marketing, Operations, and Commercial teams to support pipeline growth initiatives and strategic priorities
• Lead and support go-to-market execution for new initiatives, product launches, and growth campaigns
• Collaborate on market-facing messaging, sales enablement materials, and targeted commercial initiatives
• Monitor and evaluate business performance metrics including revenue trends, conversion performance, customer engagement, and campaign effectiveness
• Translate analytics and market insights into strategic recommendations for leadership teams
• Engage directly with customers, strategic partners, and industry events to strengthen market presence and identify new opportunities
• Support strategic planning initiatives and help drive scalable processes that improve customer experience and commercial performance

What Success Looks Like

• Driving measurable growth across assigned markets and strategic business segments
• Helping accelerate net-new enterprise pipeline opportunities and customer expansion efforts
• Identifying opportunities that improve revenue growth, market positioning, and customer engagement
• Building strong cross-functional alignment across Marketing, Sales, Operations, and Commercial teams
• Using data, analytics, and market insights to influence strategic business decisions
• Improving go-to-market effectiveness and commercial execution across the organization

Who you are

• 7+ years of experience in market strategy, commercial strategy, category management, B2B marketing, GTM strategy, or growth-focused roles
• Strong understanding of market analysis, customer behavior, competitive positioning, and commercial growth strategy
• Experience partnering cross-functionally with Sales, Marketing, Operations, and leadership teams
• Strategic thinker with strong analytical, problem-solving, and business-planning capabilities
• Comfortable influencing stakeholders and driving alignment across multiple teams and priorities
• Strong communication, presentation, and project management skills
• Experience within B2B, manufacturing, print, wholesale, packaging, industrial, or multi-channel environments preferred
• Familiarity with CRM, analytics, and reporting platforms such as Salesforce, HubSpot, GA4, Tableau, or Power BI is a plus

Why Join Hopkins Printing

• Opportunity to help build and shape a newly formed DTE growth organization from the ground up
• High visibility role with direct exposure to executive leadership and commercial strategy initiatives
• Ability to influence market direction, enterprise growth, and go-to-market execution across multiple brands
• Collaborative and fast-moving environment focused on innovation, growth, and execution
• Hybrid work environment with flexibility and strong team collaboration
• Significant opportunity for career growth and long-term impact within an expanding organization

Equal Opportunity Statement

4over is an Equal Opportunity and Affirmative Action employer. It provides equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, national origin, age, religion, disability, or any other legally protected status and takes affirmative action to recruit, employ, train, and promote qualified minorities, women, covered veterans, and individuals with disabilities.