Market Research Analyst

We are seeking a Market Research Analyst to gather, analyze, and interpret market trends, customer insights, and industry data to support strategic business decisions. This role will help drive marketing, business, and product development initiatives by providing actionable insights on market conditions, customer behavior, competitive activity, and emerging trends.

The ideal candidate is a strong researcher and analytical thinker with experience working with both quantitative and qualitative data. Candidates with backgrounds in Economics, Psychology, Sociology, Market Research, or related fields are encouraged to apply.

Key Responsibilities

• Monitor market conditions, industry trends, and competitive activity to identify business opportunities and potential risks.
• Conduct research on competitors, including products, services, pricing strategies, marketing approaches, and market positioning.
• Gather, analyze, and interpret data from a variety of sources to provide insights and recommendations.
• Conduct customer research and interviews to understand brand perceptions, customer preferences, and purchasing behaviors.
• Analyze customer segments, purchasing patterns, price sensitivity, and brand loyalty trends.
• Collect and evaluate secondary research from government agencies, industry publications, market reports, and other external sources.
• Prepare clear, concise reports and presentations summarizing research findings and recommendations.
• Support marketing, product development, and business strategy initiatives through data-driven insights.
• Collaborate with cross-functional teams to identify research needs and business opportunities.
• Perform other duties as assigned.

Qualifications

Required

• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Experience collecting, analyzing, and interpreting data from multiple sources.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint.
• Ability to synthesize findings and communicate recommendations effectively.

Preferred

• Experience conducting market research, competitive analysis, or customer insights research.
• Experience working with secondary data sources, including government and industry databases.
• Knowledge of economic indicators, market trends, and consumer behavior.
• Bachelor's degree in Economics, Psychology, Sociology, Marketing, Business, Statistics, or a related field.
• Experience analyzing economic or market-related data.

Hyrid Schedule: T/W/Th onsite

6 month contract - potential to extend