Manager, Web Analytics

Acerca de BridgestoneBridgestone Americas, Inc. (BSAM), con sede en Nashville, Tennessee, y Bridgestone Europa, Medio Oriente y África (BSEMEA), con sede en Bruselas, Bélgica, operan colectivamente como la región estratégica “Bridgestone West”. Esta región atiende las necesidades comerciales estratégicas de equipos en América, Europa, Medio Oriente y África. BSAM y BSEMEA son subsidiarias de Bridgestone Corporation, con sede mundial en Japón. Bridgestone y sus filiales desarrollan, fabrican y comercializan una amplia gama de productos y soluciones Bridgestone, Firestone y marcas asociadas para abordar las necesidades de una amplia gama de clientes e industrias.Job CategorySales, Marketing & Product ManagementPosition SummaryWe're looking for a Web Analytics Manager to lead our web analytics measurement strategy and roadmap, and to own end-to-end measurement of the digital customer journey. This role brings deep Adobe Analytics / Adobe Customer Journey Analytics (CJA) expertise to drive conversion, engagement, and experience optimization across our digital properties. You'll partner closely with regional marketing, digital channel teams, data teams, and agency partners to turn complex behavioral data into clear, executive-ready recommendations.ResponsibilitiesMeasurement Strategy & RoadmapLead the web analytics measurement strategy and roadmap, defining priorities for tracking, instrumentation, and reporting capabilities across digital propertiesSet the long-term direction for how Adobe Analytics/CJA capabilities evolve to meet business needsDigital Journey & Diagnostic AnalysisLead end-to-end analysis of the digital customer journey in Adobe Analytics/CJA, identifying key drivers of conversion, engagement, and drop-off across the funnelDevelop deep-dive diagnostics across site experience, landing pages, and channel entry pointsAnalyze the digital path to purchase — tracking users from initial awareness through conversion and retention — to surface drop-off points, engagement opportunities, and growth opportunitiesIdentify opportunities to improve traffic quality, landing page effectiveness, and conversion by channelTesting & ExperimentationTranslate A/B and multivariate test results into clear insights and actionable recommendations to improve conversion and user experienceCollaborate with cross-functional teams to define success metrics, analyze test results, and recommend data-driven changesSupport opportunity sizing and risk assessment to inform prioritization decisionsAttribution & Campaign ImpactProvide insight into how campaign strategies impact on-site behavior and conversion outcomesDevelop attribution and cohort models to evaluate marketing impact across touchpoints and optimize channel performanceAnalyze marketing program effectiveness across digital channels and identify optimization opportunities to improve ROITag Governance, Consent & PrivacyGovern site tagging architecture in partnership with Marketing Platform teams, ensuring implementation quality and consistency across propertiesPartner with the Privacy team to manage consent management platforms and ensure tags, data collection, and privacy notices comply with applicable regulations and company policyServe as the analytics-side owner for privacy notice accuracy as it relates to data collection and tracking behavior on-siteReporting & Data IntegrityPartner with Data teams to build standardized performance reporting in Power BICreate standardized monthly, quarterly, and campaign-specific reporting templates and dashboards for consistent stakeholder insightsPartner cross-functionally and with agency partners to validate data sources and maintain consistent, reliable data pipelines (Adobe Analytics/CJA implementation, tagging, and data governance)Stakeholder Engagement & InfluenceCollaborate with Product and UX teams to inform feature prioritization and experience improvementsProvide data-driven recommendations on site navigation, content strategy, and merchandising executionPresent insights and recommendations to cross-functional stakeholders, clearly articulating drivers and implicationsBuild visually compelling executive presentations that synthesize complex data into clear business insights, strategic recommendations, and action plans for senior leadershipTeam & Capability BuildingChampion the adoption of AI and data-driven tools within the analytics teamMinimum QualificationsBachelor's degree in Analytics, Marketing, Statistics, Data Science, or related field; equivalent practical experience considered Adobe Analytics, Customer Journey Analytics Track record of translating testing and experimentation results (A/B, multivariate) into measurable conversion or engagement improvementsExperience building attribution or multi-touch marketing measurement modelsPrior experience supporting consent management and privacy compliance workstreams (e.g., GDPR, CCPA) in partnership with legal/privacy teams a plus. Experience in a large, multi-brand, or multi-region organization is a plus 5+ years of experience in web/digital analytics, with at least 2+ years working hands-on in Adobe Analytics and Adobe Customer Journey Analytics (CJA)Experience owning analytics/tagging implementation in partnership with engineering or marketing platform teams (Adobe Launch or similar tag management systems)Experience presenting directly to senior/executive stakeholders, with strong command of Power BI and PowerPoint for storytellingLanguage: English C1Qué ofrecemos como compañíaEn Bridgestone, lo que realmente importa es generar oportunidades de co-creación, mientras fomentamos tu curiosidad y creatividad para hacer que la movilidad sea más segura, eficiente y sostenible para las generaciones presentes y futuras.Cualquiera que sea el rol que desempeñes, cuando representas a Bridgestone, eres un/una integrante valioso/valiosa de equipo y parte de nuestra misión más amplia de “Servir a la Sociedad con Calidad Superior”. Te ofrecemos más que solo un pago competitivo; también te proporcionaremos:Una experiencia de incorporación atractiva y de apoyo para garantizar una transición sin problemas a nuestro equipo.La oportunidad de desarrollarte y crecer, a través de capacitación y mentoría continua.Actividades de Responsabilidad Social Corporativa.Un entorno de trabajo verdaderamente global, dinámico y desafiante.Agilidad y efectividad en el trabajo y la vida personal y su bienestar a largo plazo.Un equipo diverso e inclusivo.Bridgestone se enorgullece de ser un empleador que ofrece igualdad de oportunidades de empleo. Es nuestra política considerar para el empleo a todas las personas independientemente de su edad, color, origen, discapacidad física o mental, raza, religión, género, orientación sexual, identidad y/o expresión de género, información genética, o cualquier otra característica protegida por las leyes federales, estatales o locales.En Bridgestone, siempre eres Libre para SerCreemos que las personas solo pueden brindar un servicio y una calidad superiores a los demás cuando pueden traer su yo más auténtico al trabajo. Creemos en defender todas las perspectivas, individualidades y equipos porque entendemos la importancia de ver el mundo y nuestro negocio a través de diferentes perspectivas. Estamos formando un equipo tan diverso como el mundo al que servimos.Así que, muéstranos quién eres, porque quien eres es lo que necesitamos
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