Manager, SEO and Digital Experience

Manager, SEO & Digital Experience (UX)The Manager, SEO & Digital Experience (UX) owns the organic growth and digital experience strategy across Evidence in Motion's ecosystem. This role is responsible for driving discoverability, usability, and conversion performance through a coordinated approach to SEO, UX/CRO, web development, and content enablement.This role serves as the enterprise owner of organic acquisition and on-site experience, directing strategy across business units (University Partnerships, Post-Professional, and brand initiatives) while ensuring execution is consistent, scalable, and performance driven. The Manager is a hands-on leader who actively drives on-page and off-page SEO strategy and execution while leading and developing key SEO team members and serves as the primary partner to Product Marketing and Creative Teams.ResponsibilitiesKey ResponsibilitiesEnterprise SEO Strategy & LeadershipOwn and evolve EIM's enterprise SEO strategy across all business units and web propertiesDirect SEO planning across technical SEO, on-page optimization, content enablement, and authority buildingLead the SEO strategy, setting priorities, standards, and success metricsEnsure SEO strategies align with product priorities, enrollment goals, and market demandMonitor algorithm changes, industry trends, and competitive landscape to proactively adjust strategyUX, CRO & Digital Experience OwnershipOwn UX and conversion rate optimization (CRO) strategy across EIM web experiencesIdentify and prioritize UX improvements that enhance clarity, usability, and conversionPartner with Analytics to define hypotheses, testing plans, and success metricsEnsure user experience decisions are data-informed and aligned with student and partner needsWeb Development & Platform EnablementProvide strategic direction and prioritization for web development efforts across marketing propertiesPartner with Web Developer to ensure performance, accessibility, scalability, and technical SEO best practicesGuide platform decisions related to CMS, site architecture, and front-end standardsEnsure web development efforts support SEO, UX, lifecycle, and attribution requirementsContent Enablement & CoordinationPartner with Product Marketing, Content Marketing, and Writer resources to ensure content is SEO-informed and user-focusedDirect content requirements related to keyword strategy, site structure, and search intentGuide the Content Marketing Coordinator on optimization, publishing standards, and performance feedbackEnsure content supports discoverability, engagement, and conversion objectivesCross-Functional CollaborationPartner closely with Product Marketing to align SEO and UX priorities with product positioning and launchesCollaborate with Analytics to define KPIs, dashboards, and performance insightsWork with Marketing Operations to ensure tracking, attribution, and lifecycle integrationSupport Launch initiatives with SEO and UX readiness inputsPerformance, Reporting & OptimizationOwn organic growth, UX, and CRO performance metrics across the businessReview performance regularly and surface insights, risks, and opportunities to leadershipDrive continuous optimization through testing, iteration, and prioritizationEnsure clear documentation of learnings, best practices, and standardsTeam Leadership & DevelopmentLead, mentor, and develop a multi-disciplinary digital experience teamSet clear expectations, goals, and operating rhythmsFoster a collaborative, performance-oriented culture focused on impact and accountabilitySupport hiring, onboarding, and capability development as the function scalesQualificationsBachelor's degree in Marketing, Business, Computer Science, or related field, or equivalent experience 7+ years of experience in SEO, digital experience, growth, or performance marketing rolesProven experience leading SEO strategy across multiple products or business unitsStrong understanding of technical SEO, content optimization, UX, and CRO principlesExperience managing both individual contributors and people managersFamiliarity with CMS platforms (e.g., WordPress, Webflow) and web development workflows Strong analytical mindset with experience partnering with analytics teamsExcellent communication and cross-functional collaboration skillsAbility to balance strategic leadership with hands-on guidanceExperience in higher education, healthcare, or regulated environments is a plusAboutConfluent Health, LLC and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce.

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