Manager, Paid Acquisition - Search

Why Work For Us?Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay periodBenefits – Medical, Dental, Vision, wellness program and more!Paid HolidaysPaid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.Collaborative Environment – AAA will value your contribution to providing exceptional service to our membersFree AAA Classic MembershipAAA Product DiscountsTuition Reimbursement Program.At AAA, our Team Members strive to deliver amazing service and help our Members live life more confidently by delivering to them amazing service and a portfolio of outstanding products that benefit them. In doing so, we align with our True North vision of creating Members for life.NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.As our Manager, Paid Acquisition, you’ll be the architect of our cross-channel strategy, mentoring a team of specialists. You will be spearheading our paid acquisition efforts. This role involves designing and executing our comprehensive, cross-channel campaigns and providing mentorship to a team of dedicated specialists.ESSENTIAL FUNCTIONSOversees Digital Marketing ObjectivesDevelops strategies to drive business performance through the execution of paid advertising campaigns across Meta, Google, Reddit, Yelp, TikTok, and Pinterest.Monitors CPL, ROAS and CPA. Identify trends and pivot strategies in real-time to capitalize on platform shifts.Partner effectively with various cross-functional teams, including Creative, Marketing Platforms, Marketing, and Marketing Intelligence to achieve paid acquisition goals.Team ManagementManage a high-performing team of Paid Acquisition Specialists, providing consistent mentorship and professional development to elevate individual and collective performance.Cultivate a rigorous culture of experimentation and continuous testing to optimize campaign performance and discover new growth opportunities.Insights & ReportingTrack core KPIs to provide clear visibility into performance and drive data-backed decision-making.Provides recommendations and solutions for both short and long term actions to executive management.Provides meaningful insights that enable tangible improvements, inform strategic decisions, and optimize campaign performance.KNOWLEDGE / SKILLS / ABILITIESProven track record in Direct-to-Consumer (DTC) performance marketing; experience in financial services or membership-based models is a significant plus.Deep knowledge of the Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok and Pinterest.A portfolio of success in scaling digital programs and improving campaign performance at an enterprise level.Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting.EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSESMinimum QualificationsBachelor’s degree in Marketing or a related field or combination of education and relevant experience5 years of experience in digital marketing including 2–3 years of proven leadership or people management experiencePreferred QualificationsMaster’s degree or MBA#LI-OH1We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $132,465.00 - Mid: $165,580.00-
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