Seeking a detail-oriented Manager of Conversion Rate Optimization (CRO) to execute and scale digital testing strategies in a full-time remote role, responsible for designing and launching experiments across corporate B2B websites and e-commerce storefronts while leveraging AI tools for optimization. Key responsibilities Act as the primary builder of A/B, split, and multivariate tests within the Optimizely platform Design and launch targeted personalization campaigns to deliver specific messaging to user segments Monitor experiments using web analytics to ensure data accuracy and statistical significance Required qualifications 6+ years of experience in digital marketing, web optimization, or e-commerce with a focus on CRO execution Deep expertise with the Optimizely suite, particularly in web experimentation and CMS Strong frontend web development skills (HTML, CSS, JavaScript/jQuery) for building and troubleshooting tests Advanced proficiency in Google Analytics 4 and user behavior tools for custom reporting Experience with B2B web environments and lead generation funnels