Manager, National Channel Sales

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

Role Overview

The Manager, National Channel Sales drives growth with key National Channel partners, including CDW, Staples “contract” and Office Depot (ODP) “contract” within an assigned geographic territory. This role leads strategic sales execution, expanding hardware placements, protecting genuine supply business, and executing key channel initiatives that strengthen Brother’s market position and deepen partner engagement. The Manager, National Channel Sales takes ownership of translating regional strategies into action, collaborating internally and externally to drive field execution, delivering measurable business results.

Duties & Responsibilities

• Develop and manage strong relationships with partner sales managers and remote/field managers to drive revenue growth in the assigned region
• Influence and engage partner account teams to prioritize Brother solutions and drive joint sales calls that expand visibility and generate qualified end-customers opportunities
• Collaborate with the Major Account team on account mapping and customer engagement strategies to uncover new business and strengthen existing business relationships
• Expand hardware placements and protect genuine supply business through consistent partner engagement and targeted follow-up
• Coordinate with Partner Experience team to activate campaigns, promotions and incentives that drive partner engagement with measurable results
• Maintain visibility into partner sales performance to proactively address risks and opportunities to ensure sustained growth

• Execute partner business plans developed through strategic account planning, activating sales campaigns and enablement activities that deliver measurable business impact
• Equip partner sales teams with tools, messaging and competitive positioning to confidently represent Brother solutions and expand customer reach
• Strengthen field engagement through regular trainings, account mapping, territory reviews and collaborative planning sessions that maintain focus on shared priorities

• Maintain accurate sales forecasts and visibility into shipment, inventory, and quote activity by collaborating with distributors and internal teams to ensure timely fulfillment and sales alignment
• Proactively manage special pricing, VPP requests, and open quote reports to ensure timely approvals, and enable channel partners to win competitive opportunities