Manager, Membership Growth

WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Position Title

Manager, Membership Growth

Position Summary

Manager of Membership Growth to help launch and scale a new digital membership product. This role will focus on converting a broad fan audience and large and growing waitlist into a paid membership base. The ideal candidate can build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross-functionally to drive membership growth. This is primarily an owned-channel growth role, rather than a paid media role. Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus. 2-5 years of relevant experience preferred, but open based on fit.

Core Responsibilities

• Own paid member growth for the digital membership product, with responsibility for converting waitlist users and owned fan audiences into new paid members
• Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth
• Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences
• Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans
• A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows
• Work closely with Product to identify and improve key funnel moments from waitlist sign-up to paid membership conversion
• Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action
• Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned-channel promotion and conversion opportunities across digital touchpoints
• Partner with Events, Marketing, and on-site teams to plan and execute live event activations that drive waitlist growth, paid member sign-ups, and fan engagement
• Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click-through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps
• Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments