Manager, Media Activation
Mars United Commerce is seeking a Manager, Media Activation. Programmatic and Meta experience is required. Candidates must reside in a commutable distance from Mars United Commerce's Chicago or Detroit office.
Role Description:
- Develop and flawlessly execute BIC retailer-led digital media campaigns
- Hands-to-keyboard set-up, management and optimization of programmatic and social campaigns
- Develop RFPs and work closely with vendors for proposals
- Develop and collaborate on targeting, negotiate rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
- Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients
- Have clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal and external teams
- Ongoing campaign monitoring and management, including hands-to-keyboard optimizations (self-serve Programmatic and social campaigns) and optimization suggestions with vendors (managed service campaigns)
- Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
Skills Needed:
- Attention to detail
- Programmatic experience is required, including hands-to-keyboard set-up, optimizing and reporting
- Meta experience is required
- Ability to organize & prioritize workload to manage timelines and deliverables for self, vendor and team
- Industry & media knowledge
- Strategic thinking in development of targeting, tactic, creative, etc.
- Strong verbal, written, presentation and intrapersonal skills
- Collaborative with willingness to listen and learn
- Sound decision making skills based on industry, agency and client knowledge
- Confident negotiator
- Paid social (Facebook, Instagram, Pinterest) experience, including hands-to-keyboard set-up, optimizing and reporting
Compensation Range: USD $75,050.00 - USD $107,835.00/Annually.