Manager, Lifecycle Marketing Analytics

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. We are seeking a strategic and highly analytical

Lifecycle Marketing Analytics Manager

to lead measurement and performance insights across our targeted and triggered lifecycle, CRM, and promotions efforts. This role will oversee a team of analysts and serve as the strategic thought partner to Lifecycle, CRM, and Promotions leadership on promotional investment, experimentation, new customer conversion, retention, and cross-product adoption. Your insights will directly inform how we invest in our customers and scale our lifecycle programs.
Lead a team of data analysts, covering lifecycle, promotions, and CRM
Deliver clear, data-driven insights and recommendations to senior leadership
Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy
Measure and optimize lifecycle programs across onboarding, first-time deposit (FTD) conversion, retention, and reactivation
Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns
Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze
Build scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations at scale
Advanced SQL
Tableau (strongly preferred) or similar BI tool
Excel
Python (preferred for statistical analysis, experimentation, or automation)
dbt or similar data transformation tools (preferred)
Ability to influence cross-functional partners (Lifecycle, CRM, Promotions, Finance, Product)
Comfortable balancing hands-on work with team leadership
5+ years of experience in lifecycle, CRM, retention, or growth analytics
~1+ year of experience managing analysts
~ Deep experience with experimentation, including A/B testing, holdout design, and power analysis
~ Experience supporting targeted and triggered lifecycle programs at scale
~ Experience partnering with CRM teams and platforms (Braze strongly preferred)
~ LLMs, coding assistants) to analytics workflows, and coaching others to adopt them
~ Experience in daily fantasy, gaming, or another app-based B2C business (preferred)

S. and are willing to consider remote candidates. #LI-Remote

Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.
This application period will remain open for 30 days. In addition to your great compensation package, full-time employees will be eligible for the following perks:

~ Company-subsidized medical, dental, & vision plans
~Annual bonus
~ Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
~ Generous paid leave programs, including 16-week paid parental leave and disability benefits
~ Company equipment provided (Windows & Mac options)
~ Annual performance reviews with opportunities for growth and career development

We are unable to sponsor or take over sponsorship of an employment Visa at this time.
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.