Detail-oriented and strategic, the full-time Manager, Consumer Marketing will drive subscriber acquisition through executing email marketing campaigns, managing A/B testing, and creating automations that convert non-subscribers into subscribers, with the flexibility to work remotely or from Washington, D.C. Key responsibilities Execute acquisition email campaigns and automations end to end in Sailthru, including setup, audience selection, QA, scheduling, and deployment Expand and manage the A/B testing strategy across campaigns and automations, from hypothesis development through analysis and recommendations Deliver data-backed recommendations to enhance email conversion, personalization, segmentation, and data collection efforts Required qualifications 2+ years of experience in email, lifecycle, or growth marketing, preferably in media, publishing, or subscription businesses Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus Experience designing, running, and analyzing A/B tests and applying insights to future campaigns Proficiency with a data visualization or analytics platform, with Looker strongly preferred Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices