Manager – Brand, Social & Media Analytics

• shape how brand, social & media impact is measured
• lead the evolution of how brand-building media, creative, content, and creator investments are measured and connected to business outcomes
• develop expertise in brand lift studies, consideration measurement, and social listening
• evaluate how creative quality, messaging, formats, and audience fit influence brand outcomes
• leverage social listening and audience signals to understand brand impact
• ensure actionable insights are used in planning and optimization decisions
• guide agency analytics resources
• manage and mentor media analysts

Requirements

• 6-8 years of experience in brand media analytics or brand measurement-focused roles
• strong understanding of digital media ecosystems, including social, video, creators, content platforms, partnerships, and paid media
• experience measuring brand and consideration outcomes across digital channels, including brand lift studies, creative effectiveness diagnostics, social listening, creator analytics, audience engagement, and consideration measurement
• strong understanding of MMM and how to apply modeling outputs to real-world decisions
• experience evaluating creator, influencer, partnership, sponsorship, or content-driven marketing programs where direct attribution is limited
• prior agency experience a plus
• hands‑on SQL and Snowflake experience
• advanced Power BI skills focused on decision-oriented dashboards
• strong analytical fundamentals, including hypothesis development, experimentation, and insight generation