Manager Brand Insights & Measurement

Job ID: Posted: Posted 21 Days AgoStart Date: Location: United States - Illinois - Abbott Park, United States of AmericaTime Type: Full timeAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You’ll also have access to:Career development with an international company where you can grow the career you dream of .Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityAbbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. In this role, you’ll leverage deep consumer, cultural, and market insights to shape brand strategy and connect brand performance to meaningful business outcomes. This role can be based either at our Willis Tower office in downtown Chicago, IL, or at our Abbott Park campus in Lake County, IL.

Please note that this is a fully onsite position and requires employees to be on-site five days per week.What You’ll Work OnLead global brand tracking programs, including awareness, consideration, trust, and reputation metricsDefine and evolve brand health KPIs and measurement frameworks aligned to long-term strategyAnalyze brand performance trends and identify key drivers of brand equity growth or declineDesign and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunitiesInterpret research to understand how brands are built, differentiated, and sustained over time, identifying the factors that drive long-term brand value and customer loyaltyTranslate insights into clear strategic recommendations and a roadmap to strengthen brand performancePartner cross-functionally with Marketing, Communications, and Analytics to align insights with executionConnect brand metrics to business outcomes and inform strategic decision-makingEvaluate the impact of brand investments and marketing campaigns, measuring ROI and translating findings into actionable recommendations for stakeholdersDevelop compelling narratives that explain what brand performance data is telling us, including the effectiveness of campaigns, shifts in consumer perception, and opportunities to strengthen brand equityEmbed insights into campaigns, messaging, and customer experiencesDeliver compelling, executive-ready storytelling that influences leadership decisionsRequired QualificationsBachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)7+ years of experience in brand insights, market research, or brand strategyProven experience leading brand tracking programs and strategic research initiativesDeep expertise in brand equity measurement and brand health frameworksStrong grounding in qualitative and quantitative research methodologiesExperience partnering with analytics teams to develop measurement approachesDemonstrated ability to connect insights to business outcomes and strategyExperience evaluating brand campaign effectiveness and communicating brand impact, ROI, and performance outcomes to business leadersExcellent communication and storytelling skills, with experience presenting to senior leadersStrong cross-functional collaboration skills across marketing, communications, and digital teamsPreferred QualificationsExperience defining or evolving global brand strategies in complex organizationsBackground in healthcare, consumer health, or adjacent industriesFamiliarity with advanced segmentation, U&A studies, and message testingExperience working with brand performance dashboards and analytics outputsProven ability to influence senior stakeholders and drive alignment across teamsStrong curiosity about external brand trends, benchmarks, and best practicesExperience working on the client/corporate brand side is strongly preferred with direct experience managing brand insights and measurement within an in-house marketing organization Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $99,300.00 – $198,700.00In specific locations, the pay range may vary from the range posted.JOB FAMILY:Market Development and ResearchDIVISION:PA Public AffairsLOCATION:United States > Abbott Park : AP06DADDITIONAL LOCATIONS:United States > Chicago : Willis Tower Building 233 S Wacker Dr.WORK SHIFT:StandardTRAVEL:Not specifiedMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: is the Law link - Espanol: