Manager, Brand Experiences

Job Title

Manager, Brand Experiences Agency
Texas A&M University Department Marketing & Communications
Proposed Minimum Salary: Commensurate
Job Location: College Station, Texas
Job Type: Staff

Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at

What We Want

The Brand Experiences Manager contributes to the development and execution of Texas A&M University’s brand activations and events. This role will play a critical part in driving understanding of how brand activations and partnerships contribute to marketing goals, support University initiatives, and deliver premium, memorable experiences for target audiences. The Brand Experiences Manager will work closely with various departments, colleagues, and partners to ensure a cohesive and compelling presence across all brand activations and experiences, ensuring all are impactful, trend-aligned and elevate Texas A&M’s brand strength and stature.

What You Need to Know

Salary: Commensurate based on selected candidate’s experience.

Application Materials: A cover letter, resume, and portfolio or link to portfolio are strongly recommended and will help in our review. Materials may be uploaded under the CV/Resume section.

Responsibilities

• Brand Experiences Strategy Development & Management - Contribute to and help guide the creation, implementation, and management of Texas A&M University's brand experiences strategy to align with overall brand goals and platform, including event roadmaps, partnership frameworks, and experiential marketing plans
• Participate in market research and analyze trends to identify experiential and partnership opportunities for Texas A&M University
• Collaborate with senior leadership, brand marketing, content, and agency partners to align the brand experiences strategy with the University's mission, vision, values, and goals
• Stay on top of industry, brand activation, and pop culture trends and cultural moments to identify proactive opportunities
• Partnership & Collaboration: Identify and manage strategic partnerships with brands, influencers, agencies and vendors to create experiential opportunities to enhance Texas A&M brand awareness and connection
• Build and maintain relationships with external partners that drive Texas A&M’s brand strategy forward through amplified reach of shared target audiences
• Experiential Marketing Management: Conceptualize, plan, and execute experiential marketing efforts to promote the University's brand and key messages with target audiences to achieve strategic objectives
• Coordinate with internal teams and external agency partners to produce high-quality experiences to help create, reinforce, and/or change target audience attitudes, beliefs, and behaviors
• Manage day-to-day workflows, vendor contracts, and risk mitigation and deliver within budget and on-schedule
• Performance Management: Set measurable objectives for brand experiences and track progress against these goals