- Serve as a go-to expert on social trends and content creator/influencer performance
- Recommend earned social engagement tactics, content approaches, and creator/influencer outreach based on data
- Build monthly creator benchmarking reports across platforms and activations
- Research and recommend content creator partners based on audience demographics, event type, platform, and performance
- Partner with the Creator Engagements team on outreach recommendations
- Build ongoing creator and community maps
- Present social insights to internal stakeholders and leadership to inform strategy and decision making
- Track new reporting-tool capabilities and market best practices
- Collaborate with social analysts and General Motors partners to connect insights
- Support the Trend IQ Center by surfacing emerging social and cultural trends relevant to GM and its brands
Requirements
- 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement
- Experience analyzing and synthesizing first-party and third-party data sources
- Experience with social listening, web analytics, or syndicated research
- Experience analyzing paid, earned, owned, and influencer media strategies
- Experience engaging and collaborating with large, complex clients
- Ability to translate data and research into strategic insights and actionable recommendations
- Ability to work independently and contribute analytics expertise to integrated client teams
- Ability to own work tracks, manage complicated processes, and deliver with excellence
- Ability to build client trust and make complex data accessible to varied partners
- Strong interest in and understanding of emerging AI tools and their application to data analysis and insight generation
- Federal government experience is a plus
Core Competencies
Demonstrates expertise in social trends and content creator performance, leveraging data to inform strategic insights and recommendations. Proficient in analyzing diverse data sources to enhance marketing analytics and campaign measurement.
Highest-signal resume keywords
- Marketing Analytics
- Social Listening
- Data Analysis
- Influencer Media Strategies
- Client Engagement
ATS Optimization Keywords
Hard Skills
- Digital Analytics
- Campaign Measurement
- Data Synthesis
- Benchmarking Reports
- Emerging AI Tools
Soft Skills
- Independent Work
- Collaboration
- Trust Building
- Communication
Industry Keywords
- Social Engagement Tactics
- Content Approaches
- Creator Outreach
- Audience Demographics
- Complex Client Management
Tools & Technologies
- Reporting Tools
- Web Analytics