Lifecycle Marketing Strategist (Full-time, US)

Opportunity Name: World Class CRM for 8- & 9- Figure Brands ($120k - $200k/yr)

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

This role is for lifecycle and retention specialists with hands-on Klaviyo and DTC experience. It is not a fit if your background is mainly in paid media, SEO, B2B marketing automation, or CRM admin/development (Salesforce, HubSpot).

About New Standard 

New Standard Co. is not your typical email marketing agency. We are a team of retention specialists committed to driving revenue and loyalty through holistic, data-driven strategies. We work with brands as an extension of their team, optimizing for high-impact KPIs. In a world where acquisition costs are rising and loyalty is fading, we help brands scale sustainably by turning retention into profit.

About the Role

As a CRM Strategist specializing in Email and SMS, you will report directly to the Head of CRM Strategy and lead retention strategy and execution for top-tier 8- and 9-figure DTC brands. You’ll own client communication, campaign planning, lifecycle performance insights, and testing across Klaviyo, Postscript, and other ESPs. This is a senior, hands-on role that requires deep retention expertise, strong analytical skills, and the ability to communicate confidently with C-suite executives.

Responsibilities

• Lead end-to-end retention strategy across Email and Omnichannel for high-growth DTC brands
• Own campaign planning, segmentation, automation, and testing across Klaviyo, Postscript, and other ESPs
• Analyze performance metrics to uncover insights and build actionable recommendations
• Collaborate with copywriters, designers, and data teams to execute cohesive lifecycle campaigns
• Present strategies, results, and testing frameworks directly to executive-level clients
• Build retention roadmaps and ensure delivery aligns with client goals and KPIs
• Document brand tone, preferences, and segmentation guidelines for consistent execution
• Stay current on platform capabilities, emerging best practices, and retention trends

Qualifications

• 4+ years of CRM, Email/SMS, or lifecycle marketing experience for large DTC brands
• Deep hands-on experience with Klaviyo and Postscript (Attentive or Braze a plus)
• Experience with subscription platforms (Skio and Recharge) is highly preferred
• Familiarity with mailers, loyalty programs, and mobile apps is a plus
• Proven ability to manage retention programs for 8- and 9-figure ecommerce brands
• Strong analytical skills and comfort working with cohort data and performance dashboards
• Excellent communication skills and experience engaging with senior-level stakeholders
• Must be able to work U.S. business hours

Benefits

• Remote-first culture built on trust, autonomy, and accountability
• Opportunity to work alongside some of the brightest minds in retention
• Work with innovative brands on high-impact lifecycle strategies
• Contract Opportunities also Available
• A collaborative environment that values creativity, data, and growth
• Leadership and career development opportunities in a growing organization
• Flexible time off and a supportive, high-performance team

Additional Questions

• What's the largest annual revenue account you've managed directly? xzgxqkn
• How many 8 & 9 figure brands have you worked with before?
• From 1-10, how good are you at each of: Klaviyo / Copywriting / Reading Data / Handling intense C-Suite questions on the fly?