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Lifecycle Marketing Specialist [79356]

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california, mo • Posted 2 days ago
Remote Part Time Marketing & Media

This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$35.00/hr - $40.00/hr

**PART-TIME: 2 month contract. First month: 20 hours a week. Second month: 10 hours a week.

**100% remote but must work PST hours

**Must have Klaviyo and Attentive experience

A leading outdoor apparel brand is seeking a detail-oriented Lifecycle Marketing Specialist to lead the discovery phase of a platform consolidation and lifecycle marketing rebuild. This role will focus on aligning Klaviyo and Attentive systems, assessing the impact of consolidation, and identifying gaps in current lifecycle flows to support a more integrated, cross-channel customer experience.

Lifecycle Marketing Specialist Responsibilities:

Platform Consolidation Planning:

  • Consolidate and deduplicate subscriber lists across Klaviyo and Attentive.
  • Align preference centers for email and SMS compliance and consent management.
  • Sender domains and short code planning.
  • Account settings, integrations, and compliance considerations for both platforms .
  • Cross-channel coordination (e.g., shared triggers, suppression logic, and timing) .
  • Account for Amperity feed dependencies.

Impact Assessment:

  • Evaluate projected contact volume & analyze messaging frequency for billing implications.
  • Identify any deliverability concerns or reputation management across channels
  • Identify reporting and analytics improvements or limitations.
  • Flag potential risks or disruptions during migration.

Lifecycle Rebuild Planning:

  • Audit current email and SMS flows for rebuild needs.
  • Identify missing or outdated events to trigger flows.
  • Assess creative asset needs (copy/design).
  • Identify flow builds or edits required to replicate existing programs

Lifecycle Marketing Specialist Qualifications:

  • Strong experience in CRM, automation set up, or lifecycle marketing.
  • Familiarity with Klaviyo, Attentive, and CDPs.
  • Strong understanding of MarTech
  • Detail-oriented with excellent project management and communication skills.
  • Available for life of the project.
  • Can work remote from anywhere, but must work Pacific Time Zone.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Part-time

Job function

  • Job function

    Marketing

  • Industries

    Retail Apparel and Fashion

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