Lifecycle Marketing Manager

As the second Lifecycle Marketing Manager on the Provider Experience team, this full-time remote position will manage the lifecycle marketing program, focusing on segmenting providers, building triggers, and launching campaigns using Iterable and Intercom to enhance provider engagement and behavior. Key responsibilities Build and shape the lifecycle program to engage active providers throughout their journey Design and implement provider journeys that promote activation and long-term engagement through targeted messaging Create a continuous test-and-learn engine to optimize campaigns based on audience behavior and preferences Required qualifications At least 5+ years of experience in a marketplace, subscription, or product-led environment Proven track record of building lifecycle programs that effectively changed customer behavior Experience in developing strategies and executing them using marketing automation platforms like Iterable Strong analytical skills with the ability to use behavioral data for segmentation and targeting Experience collaborating closely with product teams to enhance user adoption and experience