Driving customer engagement strategies, the full-time salaried Lifecycle Marketing Director will own the end-to-end communications journey across various channels, leveraging data and AI to enhance customer experiences and foster growth, while working remotely or from designated office locations. Key Responsibilities: Own the Lifecycle strategy and communications journey, ensuring effective customer engagement from pre-submission to post-funded advocacy Build and implement sophisticated communications segmentation and personalization strategies to enhance interaction relevance Drive measurable conversion and growth by collaborating with cross-functional teams to optimize the customer journey Required Qualifications: 10+ years of experience in Lifecycle, CRM, or retention marketing with ownership of communications strategy Deep expertise with marketing automation platforms, preferably Braze, and technical fluency in executing sophisticated Lifecycle programs Proven track record of driving measurable conversion lift through effective Lifecycle programs Experience using AI to enhance marketing execution and customer communications Strong cross-functional leadership skills with experience in regulated industries such as financial services or healthcare preferred
Lifecycle Marketing Director in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.