Working remotely on a freelance basis, the Lifecycle & Demand Generation Campaign Manager will build and execute multi-channel campaigns that drive customer expansion and revenue growth, collaborating closely with various teams to enhance lifecycle and demand generation strategies. Key responsibilities Develop and implement lifecycle and demand generation campaigns focused on customer growth and revenue outcomes Collaborate with cross-functional teams to align priorities and ensure effective execution of marketing strategies Analyze performance data to derive insights and improve campaign strategies, presenting findings to stakeholders Required qualifications 7+ years of experience in lifecycle marketing, campaign strategy, or demand generation Proven success in building effective lifecycle marketing campaigns that drive measurable business outcomes Experience with marketing automation and CRM platforms such as Marketo, SFMC, or HubSpot Strong background in managing multi-channel campaigns, including email, paid advertising, and events Ability to analyze data to inform campaign design and strategy, with a focus on performance trends