Backroads in Berkeley, CA is seeking a highly technical CRM & Lifecycle Marketing Specialist to own nurture campaigns and sharpen guest journeys across channels. This hands-on role focuses on automated email journeys, data-driven segmentation, testing, QA and precise deployment.
You’ll work inside Salesforce Marketing Cloud or similar platforms, translate lifecycle strategy into campaigns, and collaborate with marketing, analytics and CRM teams to ensure accurate data flows, personalization, and
#J-18808-LjbffrLifecycle Marketing Automation Specialist (SFMC) in berkeley at Unknown Company
This position is listed as full time and onsite.