To enhance the student experience, the full-time remote Lifecycle Communication Manager will develop and implement strategic multi-channel communication campaigns aimed at optimizing the student journey, maximizing conversions of prospective students, and fostering engagement among existing students and alumni. Key responsibilities Develops, executes, and optimizes multi-channel lifecycle marketing campaigns, including email and SMS, to nurture prospective students and drive engagement Owns the communications for the student journey, ensuring a seamless experience from inquiry through alumni engagement Evaluates and reports on key metrics for campaign effectiveness and lifecycle KPIs for applications and enrollments Required qualifications Bachelor's degree preferred 5+ years of experience in lifecycle marketing and/or communications, preferably in higher education Deep understanding of B2B and/or D2C lifecycle communications Expertise in CRM and marketing automation platforms, specifically Click Dimensions, with Microsoft Dynamics experience preferred Strong analytical skills to interpret educational data and develop effective marketing strategies
Lifecycle Communication Manager in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.