Lifecycle & Customer Marketing Manager

LHH is partnered with a growing premium consumer brand looking for a Lifecycle & Customer Marketing Manager to take ownership of the customer journey after acquisition.

This is an exciting opportunity for someone who loves both strategy and execution.

You’ll help turn first-time customers into loyal, long-term brand advocates through sophisticated lifecycle marketing, personalization, loyalty and subscription programs.

Location: Remote - Candidates in the Milwaukee and Chicago areas will be given priority consideration. Relocation is not available for this position.

Compensation: $100K-$110K

Benefits offerings for full-time employment include collaborative work environment, medical, dental, and more, 401k plan, PTO, bonus opportunity, and other perks.

Role Requirements:

✨ 4+ years of retention, lifecycle and/or CRM marketing experience within the CPG, health and wellness, or food and beverage industry sectors.

✨ Strong hands-on Klaviyo and Shopify experience

✨ Experience with email/SMS plus loyalty and/or subscription programs

✨ Strong analytical skills across cohort analysis, RFM and A/B testing

What you’ll own:

✅ Email & SMS strategy, segmentation and optimization

✅ Customer lifecycle journeys and automated flows

✅ Loyalty and subscription marketing

✅ Retention, repeat purchase and customer lifetime value

✅ RFM segmentation, cohort analysis and personalization

✅ Testing, measurement and retention reporting

✅ Klaviyo, Shopify, and related retention technology

If you’re a lifecycle marketer who knows how to build customer loyalty through experience, personalization and value, not constant discounting, apply today!

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: • The California Fair Chance Act• Los Angeles City Fair Chance Ordinance• Los Angeles County Fair Chance Ordinance for Employers• San Francisco Fair Chance Ordinance