Mid-Level Web DesignerThis is a mid-level Web Designer role on our Marketing team. With your assistance, our content team's hard work will find the right audience and deliver information and solutions through web and email touchpoints. You will help keep our company and client websites firing on all cylinders and ensure visitors get the most out of their online interactions.Responsibilities:Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate optimization (CRO) and user journey mappingSpearhead ongoing website and landing page optimization initiatives through data gathering, analysis, and strategic A/B testing of both design and copy elementsApply advanced UI/UX best practices to optimize user journeys and drive measurable conversion improvementsDesign and optimize landing pages specifically for paid advertising campaigns with a conversion-first mindsetDevelop conversion-focused email marketing designs that drive engagement and actionCreate and maintain websites, web pages, and landing pages by coupling brand standards with design and development best practicesMaximize content delivery and discoverability through technical SEO, GEO (Generative Engine Optimization), and LLM optimization strategiesStay ahead of the evolving digital landscape, including emerging trends in search, AI-driven discovery, and user behaviorWork with frontend developers to ensure optimal design, SEO, tracking, and performance implementationOversee the creation and maintenance of HTML email templates across various CRM systemsWork within customer data platforms (CDP) to leverage data for design decisionsMentor web designer on strategic conversion thinking, technical implementation, and design best practicesProvide expert, solution-based guidance to team members on web design and optimization strategiesCollaborate with marketing data analyst and digital marketing specialist to implement and maintain ad trackers and attribution systemsFoster a culture of testing, learning, and continuous improvementDemonstrate thought leadership through innovative, out-of-the-box thinking and problem-solvingMaintain continuous focus on professional development and staying current with industry trends, technologies, and best practicesBring fresh perspectives and proven strategies from B2B and B2C environmentsPosition RequirementsBachelor's degree in Web Design, UX/UI Design, Digital Marketing, or related field, OR 5+ years of proven equivalent work experienceDemonstrated leadership experience with a track record of mentoring and developing team membersProven success in conversion rate optimization with measurable results from A/B testing initiativesExperience designing for both B2B and B2C audiences (technology company experience a plus)Expert-level proficiency in HTML, CSS, and CSS preprocessors (Less or Sass)Advanced knowledge of technical SEO best practices, GEO strategies, and LLM optimizationExperience with a variety of CMS platformsProficient in Photoshop, Illustrator, Figma, and/or other modern design toolsStrong understanding of ADA compliance and accessibility best practicesExperience with analytics platforms and data-driven design decision makingProven ability to design with conversion optimization as the primary goalDeep understanding of UI/UX principles and user journey optimizationExperience designing high-performing email marketing campaignsStrategic thinker with exceptional problem-solving skills and interest in in-depth discovery workOut-of-the-box thinking with ability to innovate and test new approachesStrong, demonstrated written and verbal communication skills with ability to articulate design rationaleExcellent attention to detail and a keen eye for aesthetics balanced with conversion goalsAbility to multi-task, prioritize, and manage multiple projects efficientlyProven ability to work both independently and collaboratively, completing tasks without direct supervisionAdaptable, proactive, with a demonstrated ownership thinking mentalityData-driven mindset with ability to analyze results and iterate based on insightsCandidates must be legally authorized to work in the United States and must not now or in the future require visa sponsorship to continue employmentBonus SkillsExperience with AstroExperience with GitHub and version control workflowsExperience with SiteImprove or similar optimization platformsExperience with MailChimp or other email marketing/CRM systemsExperience with Bloomreach or other customer data platforms (CDPs)Proficiency in JavaScript for enhanced interactivity and functionalityExperience with ClickUp or other project management toolsExperience with Google Optimize, VWO, Optimizely, or other A/B testing platformsFamiliarity with heatmapping and user behavior tools (Clarity, Hotjar, Crazy Egg, etc.)Understanding of conversion copywriting principlesExperience with marketing automation platformsReady to Join Us?
If you are passionate about web design, thrive in a dynamic environment, and are excited to bring innovative ideas to life, we encourage you to apply today!Apply Now and be a part of a team that values creativity, collaboration, and continuous improvement!*Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.*TalkingParents is an Equal Opportunity Employer