Lead User Acquisition Manager

Experienced marketers will find a full-time remote Lead User Acquisition Manager opportunity focused on developing and executing paid media strategies to drive user acquisition for new product launches while collaborating with cross-functional teams. Key responsibilities Build and manage the end-to-end user acquisition strategy for new product launches, including channel selection and audience targeting Evaluate and test various paid media channels to prioritize and scale effective campaigns based on data-driven insights Partner with Finance and Product teams to set user acquisition targets, allocate budgets, and monitor performance against growth goals Required qualifications 8-10+ years of experience in paid media, user acquisition, or growth marketing with a proven track record of successful product launches Deep knowledge of paid media channels, including Facebook, TikTok, Google, and their optimization best practices Strong analytical skills with a solid understanding of CAC, LTV, ROI, and unit economics Experience in campaign management and optimization, including budget monitoring and scaling successful campaigns Ability to thrive in ambiguous environments and create strategies from scratch without predefined playbooks