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Lead Product Marketing Manager

workfromhome • Posted 5 days ago
Remote Full Time Management Occupations

Driving product marketing initiatives, the full-time Lead Product Marketing Manager will align product, growth, sales, and brand teams around user insights while conducting voice-of-customer research and managing competitive intelligence in a remote setting. Key responsibilities Lead product marketing efforts by fostering collaboration across product, growth, sales, and partnerships to ensure a unified understanding of users and product Conduct voice-of-customer research to uncover user needs and translate findings into actionable personas and segment maps Own competitive intelligence and develop positioning and messaging strategies that resonate with target audiences Required qualifications 5 to 8 years of experience in B2C tech product marketing, preferably in a fast-paced, growth-oriented environment Proven ability to build trust and create alignment in cross-functional teams without relying on formal authority Strong investigative mindset with the ability to derive insights that influence decision-making Exceptional writing skills for crafting compelling marketing materials and positioning documents Data-informed approach with experience in using performance metrics, funnels, and A/B testing to drive marketing strategies

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