Job Title: Lead Generation & Appointment Setting Specialist – ServiceNow (Telecom / Fibre)
Location: North America(US/Canada), Remote
Employment Type: Full-Time
Role Overview
We are expanding our ServiceNow Telecom & Fibre practice across North America and are hiring a results-driven Lead Generation & Appointment Setting Specialist focused on building qualified sales pipeline through outbound prospecting and high-quality meeting conversion.
This role is heavily focused on appointment setting , engaging decision-makers within Telecom and Fibre service providers, qualifying opportunities, and scheduling discovery meetings for our ServiceNow sales and consulting teams.
Key Responsibilities
Appointment Setting & Pipeline Creation (Primary Focus)
- Execute high-volume outbound prospecting via cold calling, email sequences, LinkedIn outreach, and event/webinar follow-ups
- Qualify prospects based on defined ICP, business needs, and readiness criteria
- Schedule and confirm discovery meetings and solution discussions for sales and consulting teams
Lead Qualification & Prospect Nurturing
- Capture customer pain points, current challenges, and business priorities during initial conversations
- Ensure meeting readiness by sharing clear prospect insights with sales teams
- Conduct structured follow-ups and nurture early-stage opportunities
- Maintain accurate tracking of leads, activities, and meeting outcomes in CRM systems
- Ensure pipeline hygiene and consistent follow-up cadence
- Provide feedback on lead quality, messaging effectiveness, and campaign performance
- Partner with marketing teams to convert campaign, event, and webinar leads into meetings
- Collaborate with ServiceNow solution teams to improve outreach messaging and qualification quality
Success Metrics
- Number of qualified meetings booked
- Meeting-to-opportunity conversion rate
- Pipeline generated from sourced meetings
- Outreach productivity and engagement rates
Required Experience & Skills
- 3–7 years of experience in B2B Lead Generation / SDR / Appointment Setting roles within ServiceNow and IT services.
- Strong experience prospecting into Telecom, Fibre, or Communications Service Provider (CSP) accounts
- Proven success engaging senior stakeholders and qualifying enterprise opportunities
- Strong cold outreach, objection handling, and follow-up discipline
- Experience working with CRM and sales engagement tools such as Salesforce, HubSpot, Outreach, Apollo, or LinkedIn Sales Navigator
Preferred Experience
- Exposure to ServiceNow, ITSM, OSS/BSS, or telecom transformation solutions
- Experience supporting enterprise or consultative technology sales teams