Lead Audience Data Strategist – Marketing Analytics

Humana Inc. is seeking a Lead, Data Analyst, Marketing Audience to drive audience segmentation strategies and data analysis for marketing campaigns.

You will lead efforts to identify, define, and optimize target audiences across channels to support activation, personalization, and journey orchestration. This role emphasizes data-driven marketing, translating insights into strategic action, with collaboration across IT and business stakeholders, and opportunities to shape audience strategies in a